Preparing a Blog Post

You’re probably wondering why I’m doing a post on blog posting, but I figured this could be a good guide for beginners and oldies alike as there are many different ways to make blog posts looking their best.

Each post can have its own identifiers and styles, this is just my own personal preference.

When blogging you should think about some very important things: word count, if you want to use headlines, bullet points, color, etc. Each of these entities make a blog post look unique and different and can help make them stand out from the rest.

I often use bullet points in my own posts because…

  • They look sleek.
  • They keep everything organized.
  • It looks pleasing to the eye because it breaks up chunks of paragraphs.

You also have to know when to use bullet points or numbers because if you’re constantly using them in sequence you should have a logical reason for doing so. It may confuse your reader if you include too many bullets or numbers in a single post.

Which brings me to word count. Word count for blog posts is a personal preference that’s entirely up to you, but as a rule of thumb you want to keep blog posts short and to the point because it’s been proven time and again through studies and statistics that the longer the blog post is, the better results you get in search engines, but the attention span of the average reader is about the equivalent of a goldfish. Ouch. But it’s true: the longer the post, the less likely you are to have someone read all the information, but the shorter the post the more likely you are to have missed something.

In reality, though, it’s entirely up to you. Whether you write 200 words or 2,000, word count for a post is entirely up to you as long as you get your point across.


Headings are great ways to separate important sections of your  blog post for easy searching for your reader and even for you! If you use headings, make sure you choose a style that’s appropriate for your post and be consistent throughout. If you use different types of headings throughout your post it can confuse the reader into thinking one section is way more important than another.

Using color in your posts is entirely up to you. Some templates that you can choose for your blog give you automatic color swatches to choose from for your posts while others may just give you the traditional black and white, but if you do choose a color, be sure to use ones that people can read that aren’t going to blind them.

Also, don’t make a rainbow out of your words. It’s distracting and annoying, so be sure that when you do use color that it’s deliberate and serves a purpose.

Underlining in blog posts is usually to signify that there’s a link in that area. Sometimes if you do underline a word, though, it might confuse the reader into thinking there’s a link – don’t worry, though, as it won’t be clickable. Keep any type of formatting to either bold or italics so that when you do link something that there is no confusion.

Finally, when you format a post, be sure to keep it either all to the left or all to the right. As a general rule of thumb you want to keep your paragraphs all aligned to the left as that’s how the majority of the world reads (left to right), but if you are using it for a specific purpose, aligning your paragraphs to the right are entirely okay.

When preparing a blog post, there are many things to consider, but it’s always entirely up to you on how you utilize the tools given to you and how efficiently you use them. Be sure to do some research ahead of time if you’re a new blogger – it may help you in the long run!


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